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“Communicate the truth."
“Brand the promise. Market the proof. Communicate the truth.” Dreality

Communications
Corporate branding, internal communications, external communications investor relations, content/education, social/earned media management, Employee value proposition, Corporate Social Investment
Communication mix: all organisational communications directed at stakeholders (customers, prospects, partners, employees, regulators). Typically long-term. It includes the promotion mix but also strategic, two-way, and reputation-building communications.
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